Ultra Mobile is Ultra Cool
It was in May the last time I blogged about Ultra Mobile PC's (UMPC). In that blog I spoke about how we at Betavine were planning on supporting the installation of the Linux driver for the tiny ASUS Eee UMPC to enable the USB Connect cards to work properly. In that time we have managed to take live a debian based repository with a be-spoke ASUS Linux driver. Hence our users can now easily install the driver for their tiny machines. I've watched closely how successful this has been. To our surprise at Betavine the uptake in the first 3 months is higher than when the original Linux Drivers went live last year!
In this area of the market ASUS has been king for almost a year. Now other manufacturers are hot on their heels trying to get a cut of the business. ACER have now brought out the ACER ONE laptop . A UMPC that competes directly with the ASUS 700, and ASUS 900. However looking at sites like DABS the lead time on the device is still about 4 weeks. On this particular site they have 10 flavours, 6 of which are Linux based and 4 Windows based. It looks like Linux has finally made it into the hands of what I class 'Joe Blog' users. People who want to use a computer for a particular task, not care too much what is the underlying operating system and more about it's ease of use.
What has really astonished me is that we (Betavine) are already fielding questions on a forum thread started by users trying to get the USB data cards working on this particular make of machine! The words 'HOT' and 'CAKES' spring to mind! What I believe we are starting to see is a real paradigm shift in the PC market. A disruptive technology! It looks like there are a lot of people who like the idea of having a computer the size of a small pad, robust enough to drop in a bag, light enough to carry anywhere and can easily be connected to the WEB. The pinch point of the device will also bring it into the hands of children and teenagers, a market segment you would not normally expect to own such a machine. I also believe this is going to affect the bigger well known brands in what they can charge for their expensive range of machines which typically have the much smaller form factor. It's also going to tie this type of computer users more closely with their 'Mobile Network Provider' (Maybe Betavine can coin a new acronym.... MNP!). After all, there is no point in having an Ultra Mobile PC, that's not 'Ultra Connected'.






