How Content Adaptation works

The Web Translation Engine is the platform that Vodafone uses to adapt web content for mobile phones. It works in the following way:

• A customer enters a web URL into the browser on their mobile phone.
• The mobile phone sends the request for the page and the mobile phone User Agent Header to the WTE via the WAP gateway.
• The WTE sends a desktop PC web header (It’s a Mozilla header for compatibility) to the web requesting the page.
• The web returns a PC desktop web page to the WTE.
• The WTE remembers the phone that was requesting the page e.g. Sony Ericsson K810i and adapts the page to fit that particular phone. Depending on the handset profile, it splits the page into “chunks”. It also compresses the page including images to maximise the speed of delivery to the handset. Finally it takes out latency delays in the network to ensure that the page is rendered quickly on the handset.
• The WTE then sends the adapted page to the handset.
• The customer reads the adapted page and can navigate each chunk of the page easily with the help of the additional header and footers.

Note: Any web site that has ".mobi" or starts with "mobile." or "wap."  in the domain name is passed through the WTE without modification.